There is a defining moment in each band’s existence that is more powerful than the music itself. A moment that their business and communication choices, and not the notes or melody they write, will help them reach a level of success they never dreamed of before they wrote their first song or begin the rapid descent into obscurity. Every artist understands the tools they use to create their art but in our fast-paced, digital culture, do they understand how to get people to look at their art and be moved by what they experience? The choices the band makes about how to interact and reach fans will propel them relentlessly to the breaking point–the question is, will they break through or break down?